Friday, October 12, 2007

Naked Juice


Naked Juice is a driven company to provide fresh and natural juice to whoever will buy it. While not organic, fairly traded, or local, Naked Juice is a natural product and certainly a healthful one. Their juices are all nearly 100% natural juice, the majority of which are not made from concentrate. They do not add any sugar or preservatives to their juice. They claim to get their fruit from all over the world, citing their values for the highest quality fruit to put in their juice. While this makes for a very tasty product, and in most cases a healthy one, it is also a potentially carbon intensive and wasteful process. There is also no assurance that the fruit in the juice is not laden with chemical pesticides, herbicides etc.

Within the whole system of conscientious consuming, a local, organic, and seasonal juice may be a better option. However, within the whole system of consumption, Naked Juice certainly warrants a place in the Buyer's Guide. Naked Juice comes in the following families (to view the individual flavors, visit the site):

  • Antioxidant
  • Superfood
  • Just Juice
  • Probiotic
  • Protein
  • Energy
  • Well Being

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